Gateway Technical College’s GDA club (Graphic Design Association) toured two innovative advertising / design agencies in downtown Milwaukee on May 22, 2014.
Sōsh is a social media marketing firm representing a variety of companies, including Johnsonville Brats and Snapper Mowers. Social media is not a mere department within Sōsh, but rather their forte and “raison-d´être.” Students learned about this emergent media, its unique requirements of designers, and its potential for dynamism and power.
Hanson Dodge Creative is one of the premiere active lifestyle creative agencies in the world. With a strong digital presence, Hanson Dodge explained to students the importance of branding to the commercial creative process on every level.
In between, students stopped for a quick lunch at the popular third-ward Milwaukee Public Market.